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Sous-Vide

Martínez, Juan Carlos
Sous-Vide
Sous-Vide: El Arte de la Cocción Perfecta" es una invitación a explorar el emocionante mundo de la cocina sous-vide, una técnica que ha revolucionado la forma en que cocinamos. Bajo el seudónimo de Juan Carlos Martínez, este libro te sumergirá en la magia de la cocción precisa y constante, que garantiza resultados perfectos en cada bocado. En sus páginas, descubrirás cómo la cocina sous-vide puede elevar tus habilidades culinarias al siguien...

CHF 55.50

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Ieva, Marco / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022, ). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing...

CHF 178.00

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Ieva, Marco / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022, ). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing...

CHF 178.00

Advances in National Brand and Private Label Marketing

Martinez-Lopez, Francisco J. / Breugelmans, Els / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, , Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions...

CHF 178.00

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Roggeveen, Anne / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology,...

CHF 134.00

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Chernev, Alexander / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and stat...

CHF 134.00

Atlas of Skin Cancers

Martinez, Juan Carlos / Hendi, Ali
Atlas of Skin Cancers
The incidence of skin cancer has risen rapidly in recent decades, and patients often present initially to practitioners in many different specialties. Because skin cancer can vary in clinical appearance, even dermatologists may experience difficulty in reaching a clinical diagnosis. For primary care physicians and physician extenders (physician assistants, nurses, and nurse practitioners), who have had very little or no formal training in derm...

CHF 146.00

Introducción a la Contabilidad Gubernamental en México

Martínez Verdugo, Juan Carlos / Gastélum, Ismael Mario / Oloño, Everardo
Introducción a la Contabilidad Gubernamental en México
El proceso de modernización y normalización contable del sector público de México se ha llevado a cabo con el fin de lograr una información financiera y presupuestaria de mayor calidad, para lograr una consolidación y comparabilidad de la contabilidad en sus tres niveles de gobierno. Los beneficios esperados con la aplicación de la Ley General de la Contabilidad Gubernamental por parte de todos los interesados es la modernización y armonizació...

CHF 89.00

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Gázquez-Abad, Juan Carlos / Ailawadi, Kusum L. / Yagüe-Guillén, María Jesús
Advances in National Brand and Private Label Marketing
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL, marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This ...

CHF 169.00