Advances in National Brand and Private Label Marketing
Martínez-López, Francisco J. / Gázquez-Abad, Juan Carlos / Ailawadi, Kusum L. / Yagüe-Guillén, María Jesús
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions.
The 2017 NB&PL, marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing.
This ...
