Advances in National Brand and Private Label Marketing
Martínez-López, Francisco J. / Chernev, Alexander / Gázquez-Abad, Juan Carlos
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and stat...