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Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Ieva, Marco / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022, ). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing...

CHF 178.00

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Ieva, Marco / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022, ). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing...

CHF 178.00

Advances in National Brand and Private Label Marketing

Martinez-Lopez, Francisco J. / Breugelmans, Els / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, , Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions...

CHF 178.00

What Is God's Mission in the World and How Do We Join It?

Martinez, Juan F / Martinez, Juan Francisco / Pitts, Jamie
What Is God's Mission in the World and How Do We Join It?
What does God's mission look like? Who is supposed to carry it out--and how? Juan F. Martínez and Jamie Pitts lead us on an inquiry into God's mission in the world: what it is, what it is not, and who is invited to be part of it. If Jesus is truly God's mission incarnate, we need to look at what Jesus did and how he did it. Martínez helps readers understand what mission means, why Christians in the past have made missteps, and how we can learn...

CHF 18.50

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Roggeveen, Anne / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology,...

CHF 134.00

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Chernev, Alexander / Gázquez-Abad, Juan Carlos
Advances in National Brand and Private Label Marketing
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and stat...

CHF 134.00

Story of Latino Protestants in the United States

Martinez, Juan Francisco
Story of Latino Protestants in the United States
The first major historical overview of one of America's most vibrant Christian movements This groundbreaking book by Juan Francisco Martínez provides a broad historical overview of Latino Protestantism in the United States from the early nineteenth century to the present. Beginning with a description of the diverse Latino Protestant community and a summary of his own historiographical approach, Martínez then examines six major periods in the h...

CHF 43.50

Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J. / Gázquez-Abad, Juan Carlos / Ailawadi, Kusum L. / Yagüe-Guillén, María Jesús
Advances in National Brand and Private Label Marketing
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL, marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This ...

CHF 169.00

Banco de piel y tejidos

Martinez-F, Francisco / Madinaveitia, Juan A. / Ibarra-I., Luis G.
Banco de piel y tejidos
El almacenamiento de tejidos con fines de trasplante, es una práctica médica común en fase de regulación internacional. Los procesos de recuperación y criopreservación de tejidos, constituyen un elemento esencial en los estándares de calidad para obtener mejores resultados terapéuticos. En esta obra se analizan y presentan los pilares esenciales y sistemáticos de la procuración, recuperación y criopreservación de aloinjertos de piel, así como ...

CHF 72.00

Fibrocartilago triangular del carpo

Martinez Martinez, Francisco / Garcia Paños, Juan Pedro / García López, Antonio
Fibrocartilago triangular del carpo
El diagnóstico de pacientes con dolor de muñeca sin lesiones óseas es un desafío tanto para el radiólogo como para el cirujano de la mano. El dolor del borde cubital de la muñeca esta causado con frecuencia por roturas del fibrocartílago triangular (FCT). Para la detección de estas lesiones se utilizan diferentes modalidades de imágenes: artrografía uni, bi o tri-compartimental, ecografía y artroecografia, resonancia magnética (RM) y artroRM, ...

CHF 64.00

La teoría de perturbaciones en la mecánica cuántica

Martínez-Carranza, Juan / Moya-Cessa, Héctor Manuel / Soto-Eguibar, Francisco
La teoría de perturbaciones en la mecánica cuántica
El objetivo de esta monografía es presentar un nuevo método para resolver los problemas perturbados independientes del tiempo en la mecánica cuántica no relativista. En este método se desarrolla el operador de evolución de la ecuación de Schrödinger dependiente del tiempo en serie de Taylor, y se identifican los términos de dicha serie con los elementos de ciertas matrices triangulares. A partir de esta observación, se construye un conjunto fá...

CHF 51.50

Walk with the People

Martinez, Juan Francisco
Walk with the People
The growth and religious commitment of the Latino community in the U.S. presents a unique set of challenges for pastors in that community. Walk with the People: Latino Ministry in the United States identifies and analyzes the contemporary challenges facing Latino churches in the U.S. and some of the issues they are likely to face in the future. Latino pastors and others working in the community need to understand and grapple with these challen...

CHF 54.90