4 Ergebnisse.

This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories, explains how and why the diverse currents and schools of thought emerged, and contextualizes all the major approaches, ...

In creating and developing the new genre of the televised novela, a one-hour long dramatic serial, the Brazilian television industry grew, in less than 15 years, from an insignificant player in the international market to one of the largest, most influential in the world. The authors challenge accepted views of the world dominance of United States television and probe the socioeconomic impact of this new genre on a third world country. Using t...

This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories, explains how and why the diverse currents and schools of thought emerged, and contextualizes all the major approaches, ...

Keine Beschreibung.