The Goddess Guide to Branding
McCarthy, Jane / McAndrew, Kate
Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interview aspirational business owners and leaders who generously share what they’ve learned on their own brand building journeys. From there, t...