Birth of a Consumer Society
McKendrick, Neil / Brewer, John of Cultural Hist / Plumb, J H
This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution. Neil McKendrick studies the fashion and the pottery industries, and created a new framework for enquiring into fundamental issues. John Brewer examines the commercialisation and politics. J.H. Plumb considers the social, changes brought about by comme...