Decision Criteria for New Product Acceptance and Success
McLaughlin, Edward W. / Rao, Vithala R.![Decision Criteria for New Product Acceptance and Success](https://support.digitalhusky.com/media/annotations/sorted/144/1441708/CHSBZCOP031441708.jpg)
Despite the increase in new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers. This work examines the crucial role played by trade buyers and its place in the success of new product introduction.