19 Ergebnisse.

Master's Thesis from the year 2008 in the subject Business economics - General, grade: 71 % - A, University of Newcastle, language: English, abstract: There is a high failure rate in cross-border M&A., Many of them fail due to cultural differences of the combining organisations. This study examines the role of culture in cross-border M&A, regarding national and organisational culture among other factors that are important for a successful inte...

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case study analysis of Procter and Gamble's operations in the disposable paper industry, focussing on consumer buying behaviour, branding and pricing as strategic elements in marketing. Th...

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' ...

Seminar paper from the year 2003 in the subject Business economics - Company formation, Business Plans, grade: 2, 1, New College Durham (Business School), language: English, abstract: This assignment is concerned with the strategic planning process of a chosen organisation which is The Body Shop International plc. In the first part, the assignment focuses on the mission, vision, values and the objectives of this company. In the second part, th...

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1, 2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the...

Essay from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 72 % - A, University of Sunderland, course: Managing Principles and Practice, language: English, abstract: In this essay John Lewis Partnership¿s leadership is going to be examined. First, the company¿s main events will be highlighted. Furthermore, theories of leadership and democratic structures will be analysed and then will be appl...

Essay from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 69% - B, University of Sunderland (Faculty of Business and Law), course: Applied Research Methods for Business and Management, language: English, abstract: The notion of job satisfaction is one of the most extensively researched topic areas in organisational management as it associates with individual and organisational outcomes. Th...

Essay from the year 2006 in the subject Business economics - Economic Policy, grade: 64 % - B, University of Sunderland, language: English, abstract: Following questions will be answered: Analyse the merits of globalisation in terms of their benefits to countries? It is said that 'Trade Liberalisation is generally supported by governments', but many barriers still exist. Discuss why this is the case? In context of emerging economies (i.e. C...

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75 % - A, University of Sunderland (Faculty of Business and Law), course: International Marketing, language: English, abstract: This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, st...

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications ...

Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines o...

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 62 % - B, University of Sunderland, course: Managing the Global Environment, language: English, abstract: Situation: 'Qubo', an Italian clothing company, which produces casual wear of medium quality, wants to expand its international operations to Vietnam. The country is, with a population of 84.9 million ...

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70 % - A, University of Sunderland (Faculty of Business and Law), language: English, abstract: Web Solutions from a E-Markeing consultancy for an engineering company in the UK. Most beneficial e-markeing solutions are suggested: domain name, web site analytics, SEO, web presence development etc.

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel's major objective, which is to "aim for perfection in hospitality." (Tavistock Leisure, 2007) After an environmental ana...

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from it...

Essay from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 69% - B, University of Sunderland (Faculty of Business and Law), course: Innovation & Growth, language: English, abstract: Pfizer Inc. is taken as case study for an innovative company in the pharmaceutical sector. Firstly, the author will look at its mission statement in relation to its key stakeholders. Secondly, the company's overal...

Bachelor Thesis from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70 % - A, New College Durham, course: BA (HONS) Management, Business and Administration, language: English, abstract: The business area of marketing has become increasingly important over the last few decades turning marketing activities into a critical success factor. Emotional benefits in marketing have received m...

Seminar paper from the year 2006 in the subject Business economics - Personnel and Organisation, grade: 62 % - B, University of Sunderland, course: Managing International Personnel, language: English, abstract: Purpose - The aim of this study is to investigate the role of mentoring in a global context. It points out different views of mentoring and its difficulties when applying a global mentoring programme. Design/ Methodology/ Approach- Data...

Essay from the year 2006 in the subject Pharmicology, grade: 71 % - A, University of Sunderland (Faculty of Business and Law), course: International Trade and Finance, language: English, abstract: This paper will firstly analyse the importance of R&D, , its global dimension and its future trends. Furthermore, the emphasis by nations put on investment in knowledge will be explained. The second part then outlines the main economic theories conce...