Fair Pricing Foundations
Mexwell, Sarah
I have known Sarah Maxwell for many years, before obtaining her Ph.D., and was known at the time for her innovative thinking in marketing and advertising. Now Sarah directs the same creativity to the field of fair pricing, a field she played an influential role in pioneering. As one of the world's foremost experts, she has written extensively on the topic of fair pricing, made countless conference presentations, and conducted many expert semin...