Using Social Marketing for Public Emergency Preparedness
Meyer-Emerick, Nancy![Using Social Marketing for Public Emergency Preparedness](https://support.digitalhusky.com/media/annotations/sorted/181/18146657/CHSBZCOP0318146657.jpg)
Using Social Marketing for Public Emergency Preparedness applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and ...