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The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to val...

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Examines what domain belongs to philosophy and what areas are "unphilosophical" and at time "antiphilosophical." The "unphilosophical" systems are claims are based on the notion of "man as the measure of things", while the unphilosophical" trend consists of pronouncements whose veracity is not to be questioned. Since philosophy, in principle, is a quest for rational justification of any claim, then its questioning of those pronouncements leads...

The front page of The Economist, November 5th-11th 2001 announces "The Missing Middle, The woeful gap in America's Politics, is one among many indications of a major issue, not only in the United States, but globally. This book constitutes an attempt to offer alternatives that could fill this gap. The credibility gap appears in various guises: politically there is no serious public debate concerning global and national issues. Attempts at fill...

This volume details the philosophical propositions of technology, illustrates its impact on various facets of social life, and demonstrates how the disruptive effects of technology can be reduced by providing it with a new philosophical base. Philosophical principles that will help to foster the responsible use of technology are developed. The contributors deal specifically with the ways in which technology shapes a person's view of politics, ...

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