Marketing in Travel and Tourism
Middleton, Victor T. C. / Fyall, Alan / Morgan, Michael
With its comprehensive content and user friendly style, Marketing in Travel and Tourism fourth edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Reflecting its intenrational coverage, the conte...