17 Ergebnisse.

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from t...

Writing Weimar shows how German literature between 1918 and 1933 is related both to the politics of the time and to longer-term cultural developments. Individual chapters discuss the dominant trends in particular literary genres and the significance of the term Neue Sachlichkeit, as well as the literary representation of the city, technology, and the First World War.

Das Verhältnis Mensch - Natur und das Leben in einer technisierten Welt sind Themenbereiche, die Alfred Döblin in seinen Erzählwerken und Essays immer wieder - und in mannigfaltigen Beziehungen - erkundet hat. Die hier versammelten Beiträge bieten neue Einsichten in die Entwicklung von Döblins Natur- und Weltauffassung. Sie befassen sich mit seiner Aufarbeitung der mit der Technik verbundenen Wissenskultur und sozialer Praxis, mit den Beziehun...

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Providing an overview of pharmacology and prescribing advice, Drugs in Cancer Care contains over 90 drug monographs, presented in easy-to-use and accessbile A-Z format. This detailed yet concise handbook is ideal for all healthcare professionals involved in the provision of cancer care.

There is no doubt that innovation is an important topic, but it is a topic where boundaries have shifted in recent years. Companies need to understand the changes that have taken place, and how to keep pace with these changes so that innovation remains relevant and of value to their business. Innovation is one of the least well-managed areas in most companies. It is not, however, the amount of effort that companies put into innovation that d...

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long...

Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strateg...

Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher's work, described by the Financial Times as 'common sense philosophy of the highest order'. This unrivalled introduction to a great philosopher and brilliant writer incorporates carefully se...

1987 fand zum ersten Mal ein Gedankenaustausch zwischen Wissenschaftlern aus Ost und West über Arnold Zweig statt - ein Autor, dessen Stellung in der deutschen Literatur in den Jahrzehnten nach dem Zweiten Weltkrieg zunächst heftig umstritten war und der nach seinem Tode im Jahre 1968 von der Literaturwissenschaft nur wenig beachtet wurde. Das Symposium in Cambridge anlässlich von Zweigs 100. Geburtstag machte indessen deutlich, welche Aufmerk...

Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher's work, described by the Financial Times as 'common sense philosophy of the highest order'. This unrivalled introduction to a great philosopher and brilliant writer incorporates carefully se...

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long...

Die in diesem Band versammelten Beiträge markieren einen ersten Gedankenaustausch zwischen Experten aus Ost und West über einen Autor, der nach 1945 nur unvollständig und in weitgehend verzerrenden Perspektiven rezipiert wurde. Aus der Fülle der sich anbietenden Forschung werden hier die Hauptaspekte von Arnold Zweigs Werk - das Thema Weltkrieg, die aufklärerische Grundintention, das Bekenntnis zum Judentum und die politische Orientierung - au...