The Circuit of Mass Communication
Miller, David / Kitzinger, Jenny / Williams, Kevin
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies, media production, representation and audience responses, as well as broader impacts on policy, culture and s...