5 Paths to Persuasion: The Art of Selling Your Message
Miller, Robert B. (Robert Bruce) / Williams, Gary A. / Hayashi, Alden M.
To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1, 700 executives and discovere...