Case Studies in Higher Education Fundraising
Miller Ed D., Michael T. / Gearhart Ed D., G. David
In a world of uncertainties, particularly in higher education, one thing is certain: fundraising is vital to the operation, and even survival, of universities-private and public. Higher education leaders realize tuition revenue and legislative support alone will not build a great university, and only through private gift support can substantial endowments be built and scholarships provided for students, endowed faculty chairs and professorship...