Start Your Own Online Coupon or Daily Deal Business: Your...
Mintzer, Rich / Entrepreneur Magazine
Unlike old-school "design your own coupon book" titles, this book moves straight into computer technology and proceeds to the latest trend in couponing ...apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discu...