Marketing Management
Mishra, Sunil / Bhatt, Vimal / Sharma, Bhuvanesh Kumar
Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice.
Students at both the undergraduate and graduate levels of marketing studies and prof...