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The New Bottom Line

Mitchell, Alan / Bauer, Andreas W / Hausruckinger, Gerhard
The New Bottom Line
The New Bottom Line shows in a convincing way how attitudes of consumers and employees are changing and how as a business one should adapt and respond to this. We at Unilever have spotted very similar trends around the world through our own thrust of 'Re-connect with the consumer' and the book has captured all this eloquently by elaborating on this theme of 'value in my life'." Antony Burgmans, Chairman, Unilever N.V "The New Bottom Line prov...

CHF 49.90