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This is a guide to multinational, cross-cultural management for large and small firms in a range of product and service industries. Actual company experiences are studied to show the common frameworks used to manage diversity.

Multinational Strategic Alliances Robert J. Mockler St. John's University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations u...