Realigning for Change
Molden, David / Symes, Jon.
Change management remains "top of the management pops" according to current surveys on the most pressing issues. Senior managers and executives, middle managers, and front-line staff are constantly asking the following questions: Why is change necessary? Why is corporate change an ever present phenomenon? Why is change management such an issue, and if it is a real one, how do we address it?Organisational aims (primarily internal rather than ex...