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The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Darwins Theorie ¿Survival of the fittest¿ gilt, betrachtet man die heutige Wirtschaftslage, mehr denn je auch für Unternehmen. Globalisierung, Deregulierung und die zunehmende Austauschbarkeit jedes Einzelnen fordern ihren Tribut. Nur wer erfolgreich in immer kürzeren Produktlebenszyklen wettbewerbsfähige Produkte auf den Märkten platziert und diese global gut vermarktet, kann... mehr Darwins Theorie ¿Survival of the fittest¿ gilt, betrachtet ...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado, " a make or break time period where mainstream customers determine whether the product takes off or falls fl...

In Crossing the Chasm, Geoffrey Moore, the world′s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else -- probably better or cheaper. Many companies thrive during the early s...

Moore entwirft eine neue Management-Agenda für das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his land...

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?" Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his lan...

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times.

Endlich ist es da, das neue Buch von Bestsellerautor Geoffrey Moore. In "Living on the Fault Line" richtet Moore seine Aufmerksamkeit auf die wichtigste Geschäftsfrage des beginnenden 21. Jahrhunderts, dem Zeitalter des Internet. Wie können Unternehmen angesichts des rapiden, für traditionelle Branchen zerstörerischen technologischen Wandels, im Zeitalter des Internet erfolgreich bestehen? Moore macht deutlich, daß die alten Managementweisheit...

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A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution, in order to thrive in today's eat-or-be-eaten economic jungle.

Innovation" is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. Management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through innovations that differentiate their products from their competitors' in the minds of consumers. He elaborates a taxonomy of 15 "innovation types, " fro...

Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.