Against the Mainstream
Morgan, Michael / Gerbner, John
For over forty years, George Gerbner has been one of the world¿s most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based col...