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This book explores Donald Trump's political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style pol...

Un'analisi del crescente fenomeno dei miliardari che entrano in politica. Partendo dalla campagna elettorale di Donald Trump negli Stati Uniti, questo libro ripercorre le storie di altri cinque miliardari che sono riusciti a conquistare il potere politico: Silvio Berlusconi in Italia, Christoph Blocher in Svizzera, Mauricio Macri in Argentina, Sebastián Piñera in Cile e Thaksin Shinawatra in Thailandia. Emergono così analogie e differenze: le ...