Determinants of Customer Switching Behavior
Muche, Berihun
Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is, therefor, to investigate the determinants of custom...