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Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing de...

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience span...

Excerpt from Differential Invariants Under the Inversion GroupPart three is concerned with differential invariants of order six. Here again other properties of the double spiral are found. Finally, part four deals with differential invariants, intrinsically expressed, and with the classification of invariants, of order higher than the sixth.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more ...

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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.Drawing on its authors' wealth of entrepreneurial and executive experience, along with their...

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.Drawing on its authors' wealth of entrepreneurial and executive experience, along with their...

Excerpt from Differential Invariants Under the Inversion Group Part three is concerned with differential invariants of order six. Here again other properties of the double spiral are found. Finally, part four deals with differential invariants, intrinsically expressed, and with the classification of invariants, of order higher than the sixth. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find...

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