Customer Relationship Management as a Tool to Increase Cu...
Neha, Chhibber
In the mid-twentieth century, mass production techniques and mass marketing changed the competitive landscape by increasing product availabihty for consumers. However, the purchasing process that allowed the shopkeeper and customer to spend quality time interacting with each other was also fundamentally changed. As a result, customers lost their uniqueness becoming an "account number". Shopkeepers lost track of their customers' individual need...