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There are no miracles in Latin America, says international consultant Louis Nevaer - only opportunities - and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican "meltdown" failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin...

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s, there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation...

The ideas in this volume are based on the authors' assumption that the deficit economy in which the United States finds itself will exist for the remainder of the century. They discuss what the consequences of a deficit economy mean for corporate finances and management. Nevaer and Deck suggest tools needed to cope with and survive a deficit economy. They address such concerns for executives as corporate debt policy, cash management, financial...

The unprecedented global economic growth of recent decades is closely tied to the trading relations that have developed in the postwar period. The authors of The Protectionist Threat to Corporate America explore the potential impact of protectionism on these relationships, arguing that trade barriers pose a danger not only to U.S. economic growth but to world trade as a whole. Gearing their discussion to the needs of the business community, th...

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If I were, upon dying, to come back as a ghost, I can think of no more beautiful a city to haunt than Mérida" - Carlos Fuentes. What is it about the story of a haunting that appeals to our nature? What is it about Mérida, with its history dating back to the 16th century when it was an isolated city in New Spain's Yucatán peninsula, that is so haunting and haunted? Why does it offer a rich history from which to draw out the ghosts that live her...

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The bubble burst. Within months, dot-com once-millionaires were scratching around for jobs. Nevaer proves that the laws of classical economics were never repealed, and that the New Economy was more Old Economy than many people believed. His briskly provocative new book shows how the return of common sense is opening fresh opportunities for wealth creation in badly battered industries-the entertainment industry especially-and offers five keys t...

How can businesses effectively reach the emerging Hispanic consumer market with its estimated purchasing power of $1 trillion by 2010.This work examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and accross North America.

Selected Contents: Part I. The Political Economy of the "Hispanization" of the United States and North America1. The Future of Marketing and Merchandising in the United States2. Management Realities of a Fragmented "North American" Market3. Labor, Immigration and BusinessPart II. The Emergence of the Hispanic Market in North America4. Americans in Mexico: Demonstration Effects of a Flourishing Demographic5. A Vanishing Border: The Emergence of...

Hispanics are the largest minority group and the fastest growing demographic in the United States. But their supervisors are often non-Hispanics who do not understand how they see the business world and so are not able to work with their Hispanic employees effectively. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Louis Nevaer identifies three overarching concepts that inform H...