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This work combines the approach of a trade book with the fundamental principles and theories of public relations to provide readers with the essential techniques needed to write with understanding and purpose. It guides readers through a progression of PR writing and explores this form of writing's legal and ethical obligations.

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for selec...