7 Ergebnisse.

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as "a new and exciting phase" in audience research, researchers turned their critical attention to groups of "ordinary people" watching television.In a comprehensive analysis of the origins and achievements of the "cultural studies audience...

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the bias that audiences occupy a position of "reception" is giving way to an understanding of audiences as media-active. The contributions assembled here offer an expansion of the conceptual frameworks underlying the field and a wealth of research wisdom and expertise for researchers requiring a solid foundation in the complexity...

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the assumption that audiences occupy a position of 'reception' is giving way to an understanding of audiences as media-active. As this handbook demonstrates, the study of audiences is shifting and changing accordingly. Working from the assumption that a better understanding will evolve if future researchers have a solid understa...

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed w...

What changes have taken place to the ways in which the audience is perceived?How have audiences become fragmented in the search for ratings?What next for audience research in the 21st century?The study of 'audience' is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from the idea that groups of people can share common purpose or interests, there are still enough reasons for wanting ...

a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century..." European Journal of Communication*How has the concept of 'the audience' changed over the past 50 years?*How do audiences become producers and not just consumers of media texts?*How are new media affecting the ways in which audiences are researched?The audience has been a central concept in both in media and cultural st...

Studying Audiences, The Shock of the Real" provides a critical overview of two decades of research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as "a new and exciting phase" in audience research, researchers turned their critical attention to groups of "ordinary people" watching television, combining interviews and participant observations with textual analysis of television program...