ADVERTISING AND CHILDREN, ADOLESCENT BOYS AND VIDEO GAME ...
Nikolaou, Ioanna
Concerns about advertising to children has inspired substantial research and stimulated a debate among scholars, business leaders, consumer advocates, and policy makers since the early 1970''s. The purpose of this book is to examine the effects of advertising on children''s buying behavior, and social reactions. It investigates particularly video game advertising and its connection with adolescent boys, examining how it affects their attitudes...