Suitable for programming directors, this guide conveys underlying principles and assists the programmer in accomplishing specific objectives, without mandating exact implementation methods.
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market...
