Assessment of Personality Traits in a Brand
Nortey, Nii Yeboah Norton / Tetteh-Quaynor, Joseph T.
An intriguing combination of human personality and the building desire of brand 'personality', which struggles essentially with lifestyle and the perceptible evaluation of purchasing power and control of traits in emphasizing logical analysis on branded products with a competitive advantage in the new economy, terrifies the determinants of personality and the market reaching profits on a relation between brands and personality...