Untapped Options
Northcott, Bea (President Positive Impact in Franklin, Indiana) / Helm, Janette (Director Johnson Memorial Hospital in Indianapolis, Indiana)
An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organi...