The Importance of Small Decisions
O'Brien, Michael J. / Bentley, R. Alexander / Brock, William A. / Maeda, John![The Importance of Small Decisions](https://support.digitalhusky.com/media/annotations/sorted/289/28949588/CHSBZCOP0328949588.jpg)
Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance...