7 Ergebnisse.

More than four dozen basic truths about successful, confident public speaking are explained in accessible, brief chapters by a master of the art.

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business.

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business.

Accomplished public speakers know that just a few enduring principles govern the key to success. Based on scientific evidence and years of careful observation of highly successful public speakers, James O'Rourke has gathered 51 basic truths about confident presenting, organized into ten easily mastered categories in 'The Truth about Confident Presenting'. Current relevant examples and specific instructions on how to apply these truths form the...

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft, ) and provide the opportunity to put Business...

For managerial communication courses.Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.