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Socio Economic Indicators

Ojha, Sandeep / Swati Ojha
Socio Economic Indicators
This book is intended to provide a general framework of socio economic indicators for industrial labourers of Pali District of Rajasthan. More specifically, it is aimed at those with a particular interest in the socioeconomic environment. Major objectives of this text are to identify the income source of industrial employee especially labour working in large and small scale industries, to explore the other benefits of the labourers those were ...

CHF 92.00

Buying Motives for Durable Products

Ojha, Sandeep
Buying Motives for Durable Products
The buyers' decision to by a particular product is influenced by a number of factors like the use, economy, comfort, appearance, design, performance, size, shape, after-sale-service, durability and so on. There are various types of buyers' motives but for the purpose of the proposed study only five types of motives namely selective, rational, emotional, conscious, and unconscious have been taken into account for the purpose of testing our hypo...

CHF 92.00