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Dag Licht

Oortwijn, Maud
Dag Licht
Het is ongeloofwaardig, maar gebaseerd op ware gebeurtenissen, in Nederland. Nora is een jonge ambitieuze management consultant, wanneer haar leven om onduidelijke redenen een andere wending neemt. Terwijl Nora hard werkt aan een succesvolle loopbaan, lijken krachten uit Den Haag alles te doen om haar dwars te zitten. Dit neemt langzaam aan criminele vormen aan. Ze gaat noodgedwongen op onderzoek uit. De ontdekkingen die ze doet, veranderen...

CHF 27.90

International Business, the Critical Success Factors in P...

Oortwijn, Maud
International Business, the Critical Success Factors in Practice
Internationalization offers endless opportunities. However, it does require significant investments in terms of capital and management resources. And activities overseas are certainly not without risk. Foreign markets are not only unknown, the institutional context for business is often quite different compared to the home country. International business activities require patience and a long term perspective. Managers should expect disappoint...

CHF 52.90

Foreign Entry Commitment as a Human Choice

Oortwijn, Maud
Foreign Entry Commitment as a Human Choice
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international ...

CHF 42.90