Working Mothers Buying Detergents. Only Price Matters
Ortega, Manuel S. / Montaño, Vicente Salvador
Research Paper (undergraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significan...