Driving Green Fee Revenues
Orwin, Matthew / Reeves, David Green fee revenues have increasingly grown in importance for golf businesses over the last decade. Where once golf clubs could afford to focus purely on membership, this target audience in shrinking, leaving a hole in the club's finances. Many pay & play businesses are also suffering from increased competition, exposure to inclement weather and wider economic conditions that have squeezed the consumer's leisure pound. Driving Green Fee Revenue...