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Digital Marketing and Social Media Strategies for Tourism...

Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) / Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

CHF 59.90