How to Put Your Book Together and Get a Job in Advertising
Paetro, Maxine / Crosby, Giff
Praised as the "essential, " "award-winning advertising career classic, " here is the industry standard that all aspiring creatives turn to for brutally honest-and often droll-career advice, now fully updated to reflect what most impresses today's top firms. This is the unequivocal go-to source for anyone looking to break into the business. Originally published under the title The Copy Workshop.
Contributors include: David Baldwin, Tom Cuniff,...