Branding Bud: The Commercialization of Cannabis
Paleschuck, David![Branding Bud: The Commercialization of Cannabis](https://support.digitalhusky.com/media/annotations/sorted/337/33796100/CHSBZCOP0333796100.jpg)
The United States cannabis industry is currently estimated to be a $55 billion market. Everyone, it seems, wants a piece of it. Celebrities like Mike Tyson, Jim Belushi, and 2 Chainz have established cannabis brands alongside legacy names like Tommy Chong and the Marley family. But what makes a cannabis brand successful? What techniques are companies using to brand and market their products? What market segments have been established? Is prohi...