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Strategic Propositions: Observations on Smart and Not-So-...

Palomino, Jose
Strategic Propositions: Observations on Smart and Not-So-Smart Marketing, and Why It Should Matter to Growing Companies
Strategic propositions observes the process of formulating ideas to bringing those ideas to market. Jose Palomino shares what tactics work well and what strategies fall flat. With specific examples and stories gathered throughout the last decade, the value of other's experiences can make a huge difference in how small and large companies grow.

CHF 27.90

Value Prop

Palomino, Jose
Value Prop
Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

CHF 23.90