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Ever since the Ford Model T became a vehicle for the masses, the automobile has served as a symbol of masculinity. The freedom of the open road, the muscle car's horsepower, the technical know-how for tinkering: all of these experiences have largely been understood from the perspective of the male driver. Women, in contrast, were relegated to the passenger seat and have been the target of stereotypes that portray them as uninterested in automo...

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The study of memory disorders is typically associated with investigations of the amnesic syndrome. There are, however, however, a wide range of other memory disorders following brain damage and these are becoming increasingly important. In this volume, which is newly available in paperback, experts in the field present a series of individual case histories, each illustrating a particular dimension of memory impairment. In addition, case studie...

Memory and Amnesia" provides a clear and comprehensive account of amnesia set in the context of our understanding of how normal memory operates. Part I provides the reader with an up-to-date survey of contemporary memory theories along with an account of the various methods for improving memory ability. Part II begins with an overview of memory assessment which incorporates all important new developments, and focuses on the nature and explanat...

Katherine J. Parkin is the Jules Plangere, Jr., Endowed Chair in American History and Political Studies at Monmouth University and author of Food Is Love: Advertising and Gender Roles in Modern America, also available from the University of Pennsylvania Press.

This classic edition of Parkin's landmark textbook provides a clear, fundamental grounding in cognitive psychology for undergraduate students new to the subject.

An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--"Library Journal

Originally published in 1993, this book provides the clinician, researcher and student with a comprehensive account of the neuropsychology of the amnesic syndrome.

This classic edition of Alan Parkin's landmark textbook provides a clear, fundamental grounding in cognitive psychology for undergraduate students new to the subject.

In the course of their professional lives many people need to understand facts about human memory. For example, a client who is suddenly "remembering" being sexually abused as a child may be referred to a social worker. A lawyer may be confronted with a client who claims "amnesia" when charged with a crime. A speech therapist may be asked to treat a patient who has memory problems. In such situations as these the professional could benefit fro...

This title is a guide, designed for engineering managers, to the theory and practice of how good decisions are made and why poor decisions occur. It is the result of many years of teaching and consultancy in organizational and social decision making and provides some of the most important concepts in managerial decision theory.