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Ever since the Ford Model T became a vehicle for the masses, the automobile has served as a symbol of masculinity. The freedom of the open road, the muscle car's horsepower, the technical know-how for tinkering: all of these experiences have largely been understood from the perspective of the male driver. Women, in contrast, were relegated to the passenger seat and have been the target of stereotypes that portray them as uninterested in automo...

Katherine J. Parkin is the Jules Plangere, Jr., Endowed Chair in American History and Political Studies at Monmouth University and author of Food Is Love: Advertising and Gender Roles in Modern America, also available from the University of Pennsylvania Press.

An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--"Library Journal