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The recent surge in positive psychology has tremendous potential to augment current tourism study. This book examines the linkages between tourists, tourism and positive psychology and will interest those who study and practise tourism as well as scholars in a range of disciplines such as psychology, business and sociology.

The recent surge in positive psychology has tremendous potential to augment current tourism study. This book examines the linkages between tourists, tourism and positive psychology and will interest those who study and practise tourism as well as scholars in a range of disciplines such as psychology, business and sociology.