Crm: Redefining Customer Relationship Management
Peel, Jeffrey / Gancarz, Mike![Crm: Redefining Customer Relationship Management](https://support.digitalhusky.com/media/annotations/sorted/837/8376482/CHSBZCOP038376482.jpg)
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a bus...