2 Ergebnisse.

This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how ...

This book explores how language ideologies have emerged for Gangtai qiang through a combination of indexical, interactional, and ideological processes in televised media. Using both qualitative and quantitative approaches, the author focuses on the following questions: First, how do fictional characters draw upon linguistic repertoires in the construction of personae? Second, in what ways are shifting gender ideologies embodied in these person...